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Guide to COVID-19 Vaccine Communications

Verified has partnered with the Centre for Public Interest Communications (CPIC) of Florida College of Journalism and Communications to produce a Guide to COVID-19 Vaccine Communications.

In upcoming months, vaccines will dominate national and global debate. Billions of people will be having the same conversation: Will you take the vaccine? Do you trust it? We are seeing unprecedented levels of vaccine hesitancy that could threaten our ability to achieve herd immunity through vaccination.

This guide provides a set of principles for sharing vaccine information that can help increase trust, acceptance and demand for vaccination. It explains complexity and nuance, and offers insights drawn from leading experts in vaccine communications that can guide your efforts.